Living Proof has partnered with Willy Resources to increase local production of Noni juice in Papua New Guinea (PNG).
Noni is an indigenous plant of the region and used daily as a highly rich fruit food and to treat many ailments. The aim is to produce an all natural, healthy beverage to supply to local and global consumers of the nutritious Noni fruit, and generate profits to be reinvested for additional business development.
This is the first of several joint-ventures being pursued in PNG to promote entrepreneurship based on local knowledge, resources and expertise for livelihood improvements.
Locals work on growing Noni.
Pictured here is Living Proof Board Member, Michael Avosa, a leader in international Environmental Research & Development, Bio Diversity Training and Forest & Climate Governance.